Recently the Prime Minister, Tun Dr Mahathir Muhamad called on the corporate sector to increase sponsorship of sporting events in the country. The Malaysia Global Business Forum in its' small way answered this call with a sponsorship of the 2020 International Touché Minime, a regional youth fencing tournament which saw over 220 athletes from 9 different countries competing in Kuala Lumpur. Many might ask why a business forum is investing money into an international fencing event? Apart from the parallel between fencing and the business world, were the ability to make split second decisions, accuracy and dedication can be the difference between success and failure, sports sponsorship makes good business sense.  Not to mention the fact that sports is big business, globally Plunkett Research Group estimates the sports industry is worth some RM7.04 trillion (USD1.7 trillion) Growing up in Australia where the sporting culture borders on the religious, I [...]

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